New "Illegal" Telemarketing Ploy Steers Voters on Republican Path

New Telemarketing Ploy Steers Voters on Republican Path - New York Times:

"The calls have set off a furor in the closing days of a campaign in which control of Congress hinges on a handful of races.

Late last week, Representative Benjamin L. Cardin, the Democratic candidate for Senate in Maryland, demanded a halt to the calls, saying "this sort of gutter politics" was distorting his record. Some political analysts said the practice could mislead voters and discourage them from taking calls from more objective pollsters.

Andrew Kohut, a longtime pollster and the president of the Pew Research Center in Washington, said the automated calling "smells like a push poll, it feels like a push poll, so I guess we have to call it a push poll."

But Harold E. Swift, one of the organizers of the Ohio group, said he viewed the move beyond phone banks or simple taped attack messages as a "very sophisticated approach to voter education." The goal, he said, is to "make people aware of the candidate’s stand on the issues that are important to them."