"I can confirm that the Obama campaign has paid for in-game advertising in Burnout," Holly Rockwood, director of corporate communications at Electronic Arts, the game's publisher, told me via email, noting that EA regularly allows ad placements in their online games. "Like most television, radio and print outlets, we accept advertising from credible political candidates," she continued. "Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams."
Well, all of us good gamers would know that EA's been allowing advertising for quite a while now, but this is new. It's also encouraging (let's hope), considering that the gaming world spends a lot of time fretting about the future of our beloved hobby whenever another election pops up (since candidates like Hillary Clinton were ready to put Mature-rated games up on the chopping block). Here's hoping that Obama realizes that intelligent parents will think before buying their kids whatever they want to play, and that the rest of us shouldn't have to suffer for the mistakes of the parents who don't give a shit or cave into their wee one's whims.
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